On September 10th, 2024, Marie Claire US collaborated with Bloomingdale’s to celebrate its 30th anniversary and the launch of the “From Italy with Love” campaign. The events included a cocktail gathering at Bloomingdale’s flagship store followed by an intimate seated dinner at Isle of Capri.

The Burlington activation at the University of Iowa’s Afterparty was designed to engage college students, promote Burlington’s offerings, and strengthen brand visibility within the local community. The event took place on August 23, 2024, at Kinnick Stadium, coinciding with a larger celebration that featured music, performances, and guest speakers, resulting in significant student participation.

In celebration of SpongeBob SquarePants’ 25th anniversary, Nickelodeon hosted the “SpongeBob Fountain of Positivity” at San Diego Comic-Con from July 25 to July 28, 2024. This interactive experience featured a grand SpongeBob-themed water fountain designed to engage fans, celebrate the beloved character, and keep attendees refreshed.

Recognition Model & Talent orchestrated an exhilarating beach house event in Montauk, NY, a premier spot in the Hamptons. The event aimed to immerse over 100 social media influencers, transported from NYC, in unforgettable retail experiences. Sponsored by Marie Claire, the activation featured diverse brand engagements including beauty treatments, fashion discounts, and entertainment.

During San Diego Comic Con (SDCC), the California Spirit boat, stationed near the San Diego Convention Center, became a hub of immersive fan experiences over four days. The event, boasting activations from prominent brands such as Lego, Jack Links, and Freevee, was executed with the enthusiastic participation of 24 dedicated Brand Ambassadors (BAs).

Hell’s Ink, a multi-city promotional event, was designed to celebrate the dedicated fan base of the Diablo franchise while generating excitement for the upcoming release of Diablo IV. Spanning four cities across the United States – Las Vegas, Nevada; Pittsburgh, Pennsylvania; Dallas, Texas; and Seattle, Washington – Hell’s Ink brought together a team of 20 brand ambassadors and one production assistant. The event featured celebrity tattoo artists offering flash tattoos to eager fans, alongside giveaways, contests, and themed food trucks in each location.

Ricos Nachos, a beloved brand known for its delicious cheese and jalapenos, embarked on an exciting activation during the Total Solar Eclipse at Texas State University. With the goal of capturing the enthusiasm of students and showcasing appreciation for loyal Ricos Cheese lovers, the brand participated in a memorable event featuring their iconic Walking Nachos. This case study explores how Ricos Nachos successfully engaged with over 1600 students during the Solar Eclipse celebration, leaving a lasting impression and generating excitement for their products.